How to Save Time and Money with Modular Design

Along with increasing your ability to communicate within your team, modular design also makes changing styles across your design incredibly simple. Done properly, modular design exponentially decreases your production time and increases your bottom line.

Good links to Sketch plugins and helpers

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Nielsen Norman Group on Low-Contrast Text

Low-Contrast Text Is Bad for Usability (But You Already Knew That)

Insufficient contrast between the text color and the background degrades the user experience for the following reasons:

  • Legibility suffers. When the contrast is too low, users experience eye strain as they try to decipher the words. Research has also shown that people are less trusting of text that is hard to read — a carryover from the age of ‘fine print.’ (More on trustworthiness in our course on Persuasive Web Design.)
  • Discoverability and findability are reduced. Users who cannot perceive an element on the page cannot use it. When placed in an unconventional part of the page, a low-contrast element will not stand out when a user scans the page; for example, a gray-on-gray search icon or login link in the upper left instead of the upper right. Keep in mind that testing for discoverability and findability requires more than analytics, because click-through data may tell you what gets few clicks, but it will not reveal why.
  • User confidence diminishes. Which would you rather use: a website that makes you feel like everything is working as you expected, or a website that makes you feel like something is wrong with you for not being able to find what you are looking for? In testing, I have observed many users blame themselves when they are unable to accomplish tasks on a modern-looking website, because they cannot see the text or they struggle to read it. When people don’t feel confident on a site, they are more likely to abandon it and go elsewhere.
  • Mobile use becomes even more difficult. Imagine trying to read low-contrast text on a mobile device while walking in bright sun. Even high-contrast text is hard to read when there is glare, but low-contrast text is nearly impossible.
  • Accessibility is severely reduced for users with low vision or cognitive impairments. As we get older our vision degrades. Millions of people around the world have some type of vision impairment, including presbyopia (difficulty focusing on close objects), macular degeneration, glaucoma, and cataracts. But not only low-vision users are affected: cognitive conditions that impact short-term memory and ability to maintain attentional focus make using hard-to-see text extremely difficult.
  • Cognitive strain increases. When users perceive false affordances, or miscues, they take longer to determine the correct interpretation. For example, by convention, disabled features are dimmed or greyed out. Low contrast treatments risk sending users the wrong signal about the availability of an option.