Butterick’s Practical Typography

TYPOGRAPHY IN TEN MINUTES

1) The ty­po­graphic qual­ity of your doc­u­ment is de­ter­mined largely by how the body text looks…

In turn, the ap­pear­ance of the body text is de­ter­mined pri­mar­ily by these four ty­po­graphic choices:

2) point size is the size of the let­ters. In print, the most com­fort­able range for body text is 10–12 point. On the web, the range is 15–25 pix­els. Not every font ap­pears equally large at a given point size, so be pre­pared to ad­just as necessary.

3) line spac­ing is the ver­ti­cal dis­tance be­tween lines. It should be 120–145% of the point size. In word proces­sors, use the “Ex­act” line-spac­ing op­tion to achieve this. The de­fault sin­gle-line op­tion is too tight; the 1½-line op­tion is too loose. In CSS, use line-height.

4) line length is the hor­i­zon­tal width of the text block. Line length should be an av­er­age of 45–90 char­ac­ters per line (use your word-count func­tion) or 2–3 low­er­case al­pha­bets, like so:

abcde­fghijklmnopqrstu­vwxyz­abcde­fghijklmnopqrstu­vwxyz­abcd

In a printed doc­u­ment, this usu­ally means page mar­gins larger than the tra­di­tional one inch. On a web page, it usu­ally means not al­low­ing the text to flow to the edges of the browser window.

5) And fi­nally, font choice. The fastest, eas­i­est, and most vis­i­ble im­prove­ment you can make to your ty­pog­ra­phy is to ig­nore the fonts that came free with your com­puter (known as sys­tem fonts) and buy a pro­fes­sional font (like my fonts eq­uity and con­course, or oth­ers found in font rec­om­men­da­tions). A pro­fes­sional font gives you the ben­e­fit of a pro­fes­sional de­signer’s skills with­out hav­ing to hire one.

If that’s im­pos­si­ble, you can still make good ty­pog­ra­phy with sys­tem fonts. But choose wisely. And never choose times new ro­man or Ar­ial, as those fonts are fa­vored only by the ap­a­thetic and sloppy. Not by ty­pog­ra­phers. Not by you.

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iOS 8 Illustrator Vector UI Kit Update

Excellent Illustrator collection of iOS 8 elements. Interface controls and lots of icons included.

Apple’s UI changes from iOS 7 to iOS 8 are often subtle, yet incredibly extensive. Spacing, positioning, and font sizes and weights were liberally tweaked and adjusted. To our surprise, almost every icon was redrawn as well. Even the lowly chevron and back arrow were reworked.

ios8 ui kit illustrator


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Using the :target selector for alternative layouts

I really like the :target pseudo-selector. It enables you to style the target of a so called skip-link. For instance when you link to a section in an article: you could highlight the header of that section. Or you can use it for toggling simple drop-down menus — the ones you see a lot on small screens. But you can also use it to create a completely different layout.

target pseudoclass


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